Jet2 PLC

Adobe announced in late September 2026 a partnership making it the National Hockey League's Official Creative, Marketing and AI Partner, alongside a multi-year AI-powered customer experience collaboration with Jet2 to personalise holiday planning and travel content. The two alliances place Adobe's CX Enterprise, Firefly and GenStudio tools at the centre of large-scale customer engagement programs spanning sport and travel, with the Jet2 deal serving as a concrete proof point for CX Enterprise Coworker and agentic AI in a high-volume consumer setting. Adobe's investment narrative projects $33.4 billion in revenue and $9.5 billion in earnings by 2029, requiring 8.7% yearly revenue growth and roughly a $2.2 billion earnings increase from $7.3 billion today, and yields a $275.06 fair value representing 16% upside to the current price. More cautious analysts assume only about US$32.6 billion of revenue and US$9.3 billion of earnings by 2029, citing AI pricing pressure and ARR growth risk. The deals do not on their own remove near-term pressure around slowing net new ARR or the risk that AI pricing competition and the upcoming CEO transition unsettle earnings and sentiment.

Analysts have edged their fair value estimate for Jet2 higher, to £16.63 from £15.90, as they reassess the airline's growth and margin outlook. Price targets now cluster between about £12.56 and £20.00, with Kepler Cheuvreux initiating coverage at Buy with a £20.00 target and RBC Capital reaffirming Outperform with a £19.00 target, while Deutsche Bank kept a Hold rating and a £12.56 target. In the updated model, revenue growth shifted from 8.70% to 8.66%, net profit margin assumptions moved from 4.10% to 4.27%, the future P/E adjusted from 9.33x to 9.37x, and the discount rate moved from 10.35% to 10.18%. The spread between the highest and lowest targets points to genuine disagreement over Jet2's risk-reward balance, with execution risks weighed against expansion into new UK bases, digital tools and fleet renewal.

Azoma, a platform specializing in Agentic Commerce Optimization, has received an investment from dunnhumby ventures to accelerate its Generative Engine Optimization capabilities, helping retailers and consumer packaged goods brands connect AI visibility to revenue. The funding will speed up Azoma's plans to improve product recommendations and sales through AI-driven shopping experiences, drawing on dunnhumby's expertise in data and consumer insights. In other trading, Microalliance Group rose 224.5% to close at $1.76, near its 52-week high, while Moltiply Group fell 11.9% to end at €30.60. Adobe settled at $240.69, up 1%, after forming a strategic partnership with Jet2 to enhance personalized customer experiences using advanced AI technology. NIKE ended the day at $36.05, down 0.1%, and Amazon.com settled at $249.27, down 2.2%, after announcing new services on Thursday that enhance merchant offerings with Prime delivery and significant fee discounts.

Adobe is expanding its agentic artificial intelligence and customer-experience technologies through a multi-year strategic partnership with travel company Jet2. Jet2 plans to use Adobe CX Enterprise to deliver personalized holiday recommendations, offers and engagement across the travel journey, and will also use Adobe Firefly Foundry and Brand Intelligence to accelerate branded content creation, with the partnership including a Jet2 x Adobe Customer Experience Lab focused on developing and scaling AI-powered experiences. Jet2 was among Adobe's global enterprise customer wins in the third quarter of fiscal 2026, and Adobe CX Enterprise Coworker had attracted more than 1,700 customers and early adopters by that same quarter. In the third quarter of fiscal 2026, ending annual recurring revenues for Adobe Experience Manager and agentic web applications, Adobe GenStudio and Adobe Experience Platform and applications each increased more than 20% year over year, while Adobe's AI-first ending ARR exceeded $650 million and grew more than 150% year over year. Adobe faces intensifying competition from Microsoft, whose Dynamics 365 exposed more than 650,000 Model Context Protocol actions in the fourth quarter of fiscal 2026, and from Salesforce, whose Agentforce ARR exceeded $1.5 billion in the second quarter of fiscal 2027. Adobe shares have declined 31.9% year to date against the broader Zacks Computer and Technology sector's 22.8% growth, and the Zacks Consensus Estimate for Adobe's earnings stands at $6.32 per share, suggesting 14.91% year-over-year growth.

Adobe and Jet2 have announced a multi-year strategic partnership to deliver agentic AI-powered personalised experiences to millions of Jet2 holidaymakers. The partnership pairs Jet2's 10 million myJet2 customers and its award-winning VIP customer experience with Adobe's Customer Experience Orchestration technology, centred on Adobe CX Enterprise Coworker, which uses agentic AI to help Jet2 colleagues rapidly deliver on-brand personalised experiences at scale. Jet2 will use Adobe's content supply chain tools, including Adobe Firefly Foundry and Adobe Brand Intelligence, to create on-brand holiday content faster and more consistently, and Adobe will help Jet2 optimise its content for large language models as holidaymakers increasingly turn to AI-search to research trips. A pioneering new Jet2 x Adobe Customer Experience Lab will bring Adobe Forward Deployed Engineers together with Jet2's digital, customer and technology teams to rapidly test, build and scale new AI-powered services. David Hills, Chief Customer Officer at Jet2, said the partnership will make every interaction more personal, relevant and timely, while Nathan Hancock, Vice President and Managing Director for the UK, Ireland, Middle East and Africa at Adobe, said the two companies are creating something that will transform travel experiences.

GE Aerospace's Commercial Engines & Services segment saw revenue surge 27% year over year to $9.73 billion in the second quarter of 2026, driven by robust aftermarket demand and higher equipment deliveries. Services revenue grew 26%, with internal shop visit revenues up 25% and spare parts revenues increasing more than 25%, while equipment revenue advanced 30% on a 26% rise in unit volume, including a 24% increase in LEAP deliveries. Total orders in the segment rose 18% to $12.93 billion, and the company recently secured major engine orders and service agreements with Jet2, Copa Airlines, Ryanair, United Airlines, and Delta Air Lines. For full-year 2026, GE expects adjusted revenues in the segment to grow about 20%. Shares of GE Aerospace have gained 23.4% over the past three months, outperforming the industry's 8.6% growth, though the stock trades at a forward price-to-earnings ratio of 44.20X, above the industry average of 34.03X.