AWC has announced a strategic partnership with URW, a global leader in developing and managing retail destinations under the Westfield brand, to elevate AWC's lifestyle projects in Thailand into international tourism, retail and lifestyle destinations. The partnership covers three key projects: Asiatique The Riverfront Destination, Wang Nakhon Kasem Yaowarat, and Aquatique Pattaya. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited, or AWC, said AWC will apply URW's knowledge and experience in retail development, customer experience, destination marketing, attracting partner brands and staging large-scale events to advance its projects in Thailand. Under this partnership, URW will jointly develop Asiatique The Riverfront Destination, a landmark on the Chao Phraya River on 224,000 square metres of land with an investment value of over 22 billion baht, part of AWC's investment plan of more than 40 billion baht over the next five years for the Asiatique project and Wang Nakhon Kasem Yaowarat, which together cover more than 260,000 square metres. AWC then plans to apply the knowledge gained from URW to the Wang Nakhon Kasem Yaowarat project on 32,000 square metres and Aquatique Pattaya on 110,000 square metres. Michael Harit, head of AWC's commercial business group, said the company will start with Asiatique before developing it into an internationally recognised destination and a model for blending lifestyle with Thai cultural identity. Ricardo Lizcano, Managing Director of Global Partnerships at Unibail-Rodamco-Westfield, or URW, said the company is pleased to support AWC's vision of creating a world-leading flagship destination.
Asset World Corp Public Company LimitedAWC partners with URW and commits over 40 billion baht investment across three lifestyle projects over five years.
Unibail-Rodamco-WestfieldURW enters a strategic partnership to jointly develop AWC's Thai lifestyle destinations, expanding its Westfield-branded global footprint.
