Boutique Corporation Public Company Limited, or BC, disclosed that its hotel business has entered the final stretch of 2026 with positive signals from High Season tourism demand, particularly in the Chiang Mai market where demand for accommodation has improved. Chief Executive Officer Pradchasingh Takral stated that Novotel Chiang Mai Nimman Journeyhub and ibis Chiang Mai Nimman Journeyhub have seen higher occupancy rates, in line with forward bookings that continue to trend well, while average room rates remain at a good level, reflecting strong booking momentum. The company is preparing to open two new hotels: Mövenpick Resort Kamala Beach Phuket in Phuket province, which will enter a soft opening phase in late 2026 before a full launch in early 2027, and a project under the Handwritten Collection brand on Sukhumvit 5 in Bangkok, aimed at increasing the group's room count and revenue base while expanding its portfolio to cover both key tourist cities and the Bangkok market. In addition, in 2027 BC is watching the "Thai Tiew Thai Plus" measure to stimulate travel during the Low Season and is pressing ahead with business expansion under an Asset-Light Model through its status as a Third-Party Operator, aiming to increase revenue from management fees and raise the share of recurring income over the long term.
Boutique Corporation Public Company LimitedPreparing to open two new hotels (Mövenpick Phuket and Handwritten Collection Bangkok) and expanding via an asset-light third-party operator model to grow room count, management fees and recurring income.
