Broker raises MOSHI 2026 profit forecast by 5%, maintains buy with target of 52.50 baht

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Land and Houses Securities has raised its profit forecast for MOSHI for 2026 by about 5% to 786 million baht from 750 million baht, while maintaining a buy recommendation with a new target price of 52.50 baht. It expects second-quarter 2026 profit at 161 million baht, growing 19.9% year-on-year but down 15.6% quarter-on-quarter due to seasonal factors. Sales are still expanding 17.2% year-on-year, supported by same-store sales growth of 4% and the addition of 11 new branches to reach 217 branches. Gross margin is expected to be stable near the previous quarter's 56.2%, helped by a product mix shift toward imports from China. Selling and administrative expenses to sales are expected to rise to 34.2% due to marketing expenses. The second-half trend remains positive, with same-store sales in July so far still positive at around 7%, and costs have not been affected by higher energy prices as the company has sufficient inventory through August.

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