Central Pattana has announced a partnership with Weixin Pay to launch the CENTRAL PATTANA X WEIXIN PAY, PAY & EARN LOYALTY PROGRAM, elevating the e-wallet from a payment channel into a full-fledged CRM loyalty platform. It is the first and only shopping center operator in Thailand granted the right to launch this program. Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer of Central Pattana Public Company Limited, said the campaign will begin during China's National Day holiday, or Golden Week, from October 1 to 7, 2026, and continue through March 31, 2027, across all eight Central shopping centers designated as Tourist Malls nationwide. The program is driven by three main highlights: Earn, which provides instant real-time reward points; Expand, which grows the membership base through friend referrals; and Exclusive, which offers discounts of up to 50% from leading brands. Weixin Pay has more than 1.4 billion monthly users across Weixin and WeChat combined, while spending via WeChat Pay at Central shopping centers rose 170%, the number of users increased 340%, and the number of payment transactions grew more than 370% compared with the previous year. This aligns with the overall picture of Chinese tourists, more than 3.5 million of whom traveled to Thailand in 2026, a growth of 16%.
Central Pattana Public Company LimitedCentral Pattana partners with Weixin Pay to launch a CRM loyalty program targeting Chinese tourist spending across its malls, expanding customer demand.
