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Lisa Su, chief executive officer of U.S. semiconductor giant AMD, said on the 7th that the company is continuing to explore opportunities for partnership with Samsung Electronics in its memory and foundry businesses. Speaking to reporters during a visit to Seoul, Su said she had met with executives of SK Hynix and planned to meet with executives of Samsung Electronics as well. Amid tightening supply of semiconductor memory, she explained that AMD is working with customers to optimize its memory footprint so it can meet more computing demand going forward, and said the company is urging memory suppliers to build out production capacity faster and as quickly as possible. We rely heavily on the South Korean supply chain, and Samsung and SK Hynix are key to achieving our broad goals in data centers, she added. Su also said data center demand overall remains very strong, with signs of robust demand across AMD's entire product portfolio.

ASML Holding N.V. raised its 2026 revenue outlook to EUR 43 billion to EUR 45 billion as customers increase capacity for advanced logic and memory. The company generated EUR 9.3 billion of revenue in the second quarter, up 21.3% year-over-year, while net income reached EUR 2.9 billion. Management expects EUV system sales to grow more than 45% this year, while memory-related system sales are expected to increase more than 75%. Installed-base revenue reached EUR 2.8 billion in the second quarter, nearly EUR 300 million above guidance, and the company expects that business to grow more than 30% this year. ASML said customers are already planning capacity for 1.4-nanometer chips, while advanced logic and DRAM are both seeing increasing lithography intensity, and Intel is already using a High-NA EUV system on its 18A process to produce some Core Ultra Series 3 processors. Management expects China to account for around 20% of 2026 sales, while restrictions on advanced semiconductor equipment can limit what ASML is allowed to sell into the country, and the stock trades at about 28.9x forward earnings.

Bank of America estimates that the total addressable market of the global memory industry, or TAM, will rise to 2 trillion US dollars in 2030, up from its previous estimate of 1.8 trillion dollars, viewing the industry as entering a long-term growth cycle driven by demand for artificial intelligence memory and high average selling prices. Global DRAM and NAND sales combined previously peaked at about 170 billion US dollars in 2018 amid the cloud boom, before a recovery in 2025 generated sales of roughly 210 billion US dollars, even as the NAND market weakened. Meanwhile, the annual run rate of the memory market in the third quarter of 2026 has already exceeded 1 trillion US dollars, with revenue in that quarter at about 278 billion dollars, which annualizes to roughly 1.1 trillion dollars. Bank of America also expects DRAM and NAND sales to grow at a compound annual rate, or CAGR, of about 21% over the four years starting in 2027, with sales rising from roughly 900 billion US dollars in 2026 to 1.4 trillion dollars in 2027 and continuing to grow through 2030, reflecting a long-term supercycle. Under assumptions of 2 trillion dollars in sales, a 50% operating margin, a 25% tax rate and a price-to-earnings ratio of 13 times, Bank of America estimates that the fair market value of the memory industry could reach 10 trillion US dollars. For Thai investors, this theme relates to depositary receipts, or DRs, referencing Micron Technology shares that trade on the Thai stock market, such as MICRON01, MICRON19, MICRON03 and MICRON80, since Micron is a maker of memory products and data storage systems that stands to benefit from rising long-term demand for DRAM, NAND and AI memory.