Choice Hotels International has launched its Great American Detour campaign, featuring an inaugural Detours Worth Taking guide that highlights hidden gems and local discoveries paired with nearby Choice Hotels. The guide spotlights destinations such as Buffalo, New York; Plymouth, Massachusetts; and Olympic National Park, Washington, among others, with additional lists to be released throughout the summer. The company will also offer limited-edition Summer Detour Kits and a Check into More Tour celebrating Route 66's centennial, engaging road trippers with games and giveaways. Choice Hotels notes that more than 4,000 of its properties are within a mile of an interstate exit, supporting the 80 percent of travelers open to visiting destinations beyond major gateway cities.
Choice Hotels International IncChoice Hotels launches a summer road trip campaign and guide to drive bookings at its properties.