Costco Wholesale CorpCostco cut prices on several Kirkland Signature items, using its private-label pricing as a member-value lever.

Costco Wholesale Corporation lowered prices across several everyday Kirkland Signature items in the fourth quarter of fiscal 2026, reinforcing its private label as a member-value lever. Management said Kirkland Signature typically offers savings of at least 15%-20% versus national-brand equivalents while maintaining equal or better quality. KS Walnuts were reduced to $9.99 from $13.79, Colombian Whole Bean Coffee to $19.99 from $21.99, Dry Facial Towels to $18.99 from $19.99 and Coarse Black Pepper to $5.99 from $6.99. The value push was supported by tariff refunds: Costco received $184 million in the quarter, including $174 million in refunds and $10 million in interest, and management said it intends to reinvest the majority of additional tariff-refund dollars to enhance member value. The Zacks Consensus Estimate for Costco's current fiscal-year sales and earnings per share implies year-over-year growth of 8.3% and 11.8%, respectively, and the estimate for current fiscal-year earnings has increased by 36 cents to $22.87 per share over the past 30 days.
Costco Wholesale CorpCostco cut prices on several Kirkland Signature items, using its private-label pricing as a member-value lever.
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