Coupang intends to dispute a nearly $410 million fine imposed by South Korea's privacy regulator over data breaches, according to SEC filings. The company will pursue judicial review but must pay the penalty while appealing, recognizing it in Q2 2026 operating expenses. About $278 million of the fine relates to a data leak and $132 million to unauthorized data collection for marketing, together equaling roughly 1.4% of Coupang's $34.5 billion revenue in 2025. Coupang reported an operating profit of $473 million that year.
Coupang LLCSouth Korea's privacy regulator imposed a $410 million fine for data breaches and unauthorized data collection, which Coupang must pay while appealing.