Cracker Barrel announced that CEO Julie Masino will step down from her role and the board effective August 10, to be replaced by David Deno, former CEO of Bloomin' Brands. Masino will remain as an advisor until October 9. The leadership change follows a rebranding controversy last summer when the chain unveiled a simplified logo that removed the seated man figure, prompting customer backlash and a critical post from President Donald Trump, after which Cracker Barrel reverted to its original logo and scrapped planned restaurant remodels. Deno, who led Bloomin' Brands since 2019 and previously served as its CFO, said he is honored to lead the brand and looks forward to unlocking its full potential.
Cracker Barrel Old Country StoreCEO Julie Masino steps down amid rebranding controversy and customer backlash, indicating leadership instability.
Bloomin Brands Inc