Domino's Pizza has launched "the Domino," a Detroit-style, customizable pizza shaped like the company logo. The new product focuses on build-your-own toppings and format as Domino's responds to changing consumer ordering habits. The Domino adds another option to the chain's specialty pizza lineup and aims to highlight its brand identity through the product's shape. Domino's operates a global pizza business with a market cap of about $11.1 billion, and the launch is seen as a test of its promotions-led growth strategy amid a sluggish pizza category.
Domino's Pizza Inc Common StockNew product launch aims to attract customers and boost sales in a sluggish category.
Domino’s Pizza Group PLC