DraftKings has launched DKeX, its own prediction markets exchange integrated directly into its unified Sports & Casino app. The platform builds on recent technology and licensing acquisitions and is already seeing rapid user adoption and significant transaction volumes. DKeX aims to give DraftKings more control over product content, economics, and user experience in prediction markets across the US. The launch comes as DraftKings stock trades at $25.70, down 27.9% year to date and 40.1% over the past year, though it has gained 4.8% in the last 30 days.
DraftKings IncLaunches DKeX prediction markets exchange, a new product integrated into its app, with rapid user adoption and significant transaction volumes.