HeinekenHeineken's Drinkworks unit extends a multi-year keg agreement to support growing production and distribution across Australia and New Zealand.
Drinkworks, part of the Heineken company, and Kegstar have entered into a new multi-year agreement under which Drinkworks will use Kegstar's pooled keg network to support its growing production and distribution across Australia and New Zealand. The deal extends a long-standing relationship between the two companies and covers Drinkworks' continued volume and portfolio growth. Kegstar is the region's largest keg pooling provider and has added close to an extra 100,000 kegs to its fleet over the past 18 months. Drinkworks General Manager Stephen Hopkins said the contract extension gives the company confidence as it grows its portfolio and reaches more customers, while Kegstar Australia and New Zealand General Manager Ben Phipps said the agreement positions both organisations for continued growth. Drinkworks, which represents brands including Stella Artois, Strongbow, Tiger and Birra Moretti, said the extension reflects a shared focus on operational efficiencies and value to the hospitality industry.
HeinekenHeineken's Drinkworks unit extends a multi-year keg agreement to support growing production and distribution across Australia and New Zealand.
Heineken Holding NVAs Heineken's holding company, it benefits from Drinkworks' multi-year keg deal supporting Heineken brand growth in ANZ.
Drinkworks signed a multi-year agreement to use Kegstar's pooled keg network for its growing production and distribution.
Kegstar secured a multi-year pooled keg agreement with Drinkworks, extending a long-standing relationship and supporting volume growth.