Expedia Falls 7.2% as Meta's Muse AI Booking Agent Sparks Disruption Fears

Bloomberg··US·Read original
3▲1 ▼4Impact / 5
Summary · why it matters

Shares of online travel agency Expedia fell 7.2% in the afternoon session after Barron's Anita Hamilton reported that Expedia, Booking Holdings, Tripadvisor, and Airbnb were declining because Meta's Muse can book flights and places to stay. Expedia was down 5.5%, to $265.60, by midday Tuesday, and consumer internet was down 4.92% at Wednesday's open, with Expedia weaker than that. Bloomberg Intelligence analysts Mandeep Singh and William Tong wrote that if agents take 5% to 10% of travel, ride-hailing, and delivery business, the combined revenue loss could exceed $5 billion, though that figure is a scenario rather than a result. The move follows a 4.4% drop one day earlier, when Muse rose to the top free-app position in U.S. app stores, prompting concerns over structural disruption to digital marketplaces and advertising revenues; Amazon has blocked Muse from shopping on Amazon.com and sued Perplexity over automated shopping through its Comet browser. Expedia is down 7.4% since the beginning of the year and, at $262.01 per share, trades 22.7% below its 52-week high of $339.13 from August 2026.

Impact on assets 6

Consumer Discretionary▼ · 3 stocks
Expedia Group Inc.
EXPE
▼ NegativeCompetitionrelevance

Expedia dropped 7.2% as Meta's Muse can book flights and stays, threatening its core OTA business.

Airbnb Inc
ABNB
▼ NegativeCompetitionrelevance

Meta's Muse AI booking agent is seen as a structural disruption threat to Airbnb's marketplace, sending its shares lower.

Booking Holdings Inc
BKNG
▼ NegativeCompetitionrelevance

Booking Holdings fell as Meta's Muse AI booking agent raised fears of disintermediation in travel booking.

Spatial Computing / AR/VR▲ · 1 stocks
Meta Platforms Inc.
META
▲ PositiveTechnologyrelevance

Meta's Muse AI booking agent topped U.S. free-app charts, highlighting a successful new product.

Communication Services▼ · 1 stocks
TripAdvisor Inc
TRIP
▼ NegativeCompetitionrelevance

Tripadvisor declined alongside peers on fears Meta's Muse AI agent disrupts travel marketplaces.

Artificial Intelligence▲ · 1 stocks

Off-coverage companies 1

Perplexity AI, Inc.Private± Mixed
relevance

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