Freshpet shares drop after BofA cuts price target and Hill's enters fresh dog food market

Yahoo Finance·2 Jul 2026·Read original

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Summary · why it matters

Freshpet shares fell 5.6% after Bank of America lowered its price target to $70 from $75 while maintaining a Neutral rating, and news emerged that Hill's Pet Food introduced a line of fresh dog food, entering Freshpet's core market. The bank cited weaker investor interest in small and mid-cap stocks, softer dog-food sales, and higher competitive risk. The stock is down 7.9% year-to-date and trading 35.2% below its 52-week high of $85.50 from March 2026.

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