KFC is introducing Go Buckets, a new snackable menu line that pairs a choice of chicken with fries or wedges starting at $3.49. Each Go Bucket includes four nuggets, two wings or one tender, with six combinations ranging from 16 to 18 grams of protein, and in a first for KFC the buckets are designed to be handheld or fit in a standard car cupholder. KFC U.S. Chief Marketing Officer Melissa Cash said the new offering opens up a snacking occasion for the chain, citing Datassential data that 87% of consumers snack outside traditional mealtimes and National Restaurant Association figures showing nearly three out of four restaurant orders are now taken to go. The launch extends a bucket format that dates to 1957, when Colonel Harland Sanders and first franchise owner Pete Harman began filling paper buckets with 14 pieces of Kentucky Fried Chicken, five rolls and a pint of gravy. KFC Corporation, based in Plano, Texas, is a subsidiary of Yum! Brands and operates more than 30,000 restaurants in 150 countries and territories.
Yum! Brands IncKFC (a Yum! Brands subsidiary) launches new $3.49 Go Buckets menu line to open a snacking occasion, a product/offering expansion aimed at driving customer demand.
Yum China Holdings Inc