KFC, one of the chains owned by Yum! Brands, is opening a new test kitchen in Texas where it will experiment with new menu items. KFC US President Catherine Tan-Gillespie told Yahoo Finance's Brooke DiPalma that the brand is pursuing what it calls a "Kentucky Fried comeback," with the single restaurant serving as a testing ground whose successful ideas will be scaled nationally. The company said it aims to change how Americans think about KFC and, at the restaurant level, to maximize average unit volumes and customer demand. The test kitchen will modernize the menu, the place and the price, offering a fast-casual experience without a fast-casual price tag, while keeping the chain's signature buckets of Kentucky Fried Chicken made with the original recipe of 11 secret herbs and spices. New formats will include tenders, wings, sandwiches, wraps and nuggets, along with more flavors such as drizzles and dips, more pairings, a sips range, more sauces, sides and snacks, and additional dayparts including late night and breakfast.
Yum! Brands IncKFC (Yum! Brands) opens a Texas test kitchen to modernize its menu and maximize average unit volumes and customer demand, scaling successful items nationally.
Yum China Holdings Inc