Krungthai Panich Insurance Public Company Limited, or KPI, has launched a premium residential insurance product under the name Ultra Living, targeting wealth customers, and has received the BUSINESS+ PRODUCT OF THE YEAR AWARDS 2026 in the insurance category, presented by BUSINESS+ together with the College of Management, Mahidol University. Ms. Suchawadee Saeng-anong, President and Chief Executive Officer, received the award from His Excellency Nurak Mapraneet, Privy Councillor, at the Jubilee Prestige Hotel on September 23, 2026. The product offers insurance coverage of up to 300 million baht, covering architectural structures, interior decoration, and high-value assets within the home. Customers can choose coverage periods of 1 year, 3 years, or 5 years, along with 24/7 Emergency Home Service Assistance in partnership with HomePro. Ms. Suchawadee said that the general housing market has slowed, but the Super and Ultra-Luxury home segment continues to grow against the trend and has strong real demand. In addition, Smart Home Living and Green Energy trends have become the new standard for today's homes. KPI is therefore focusing on expanding the premium customer market, reinforcing Krungthai Bank's role in Wealth Management marketing.
Krung Thai Bank Public Company LimitedKPI's premium insurance push reinforces Krungthai Bank's Wealth Management marketing role.
