McDonald’s CorporationMcDonald's ice cream machines are down 10.4% of the time, causing customer frustration and lost sales; the company is piloting a fix but the problem persists.
McDonald's McFlurry machines are unavailable about 10.4% of the time across the United States, according to a new analysis by Action Network that examined nearly six years of reported machine status across 492 cities and all 50 states plus Washington, D.C. The data reveals wide geographic variation, with Cleveland, Tennessee, having the worst odds of a broken machine at 46.9%, while Ashland, Kentucky, is the most reliable city with a down rate of just 2.1%. Mississippi is the worst state overall at 34.0% implied odds of a broken machine, and Minnesota and Wisconsin have the best statewide odds at 11.5% and 12.7% respectively. McDonald's has attributed the frequent outages to a mandatory four-hour heat treat cycle that can fail due to human error, and the company is piloting a real-time automation pipeline to update product availability on its ordering channels. The persistent problem has drawn attention from the Federal Trade Commission, which began investigating in 2021 and helped secure a copyright exemption allowing third-party repair of the machines, while rival Wendy's has capitalized by offering $1 Frosty desserts through a partnership with the outage-tracking website McBroken.
McDonald’s CorporationMcDonald's ice cream machines are down 10.4% of the time, causing customer frustration and lost sales; the company is piloting a fix but the problem persists.
The Wendy’s CoWendy's capitalizes on McDonald's machine outages by offering $1 Frosty desserts through a partnership with McBroken.