Netflix, Amazon and YouTube Form SACA Streaming Lobbying Group

Insider Monkey··US·Read original
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Summary · why it matters

Netflix, Amazon and YouTube put aside their rivalry on September 14 to form the Streaming Access and Choice Alliance, or SACA, a new lobbying group aimed at representing the streaming industry with a single voice in Washington. The coalition's founding corporate members are Amazon, Netflix and YouTube, and it is led by TechNet, a bipartisan technology trade association, with TechNet Senior Vice President of Federal Policy and Government Relations Mike Ward at the helm. Ward said the group's mission is consumer flexibility, arguing that Americans want more content options and flexibility in how and where they watch programming, including sports and other live events, and that the streaming industry and its customers deserve a dedicated voice advocating for policies that promote innovation. The timing is tied to an ongoing regulatory struggle: earlier this year the Justice Department opened an antitrust investigation into NFL broadcasting practices, while the FCC separately sought public comment on developments in the sports-broadcasting marketplace, and FCC Chairman Brendan Carr has questioned whether leagues can keep benefitting from the Sports Broadcasting Act's antitrust exemption as more games move to streaming. The three companies spend massive sums outbidding each other for sports rights, including Amazon's NFL Thursday Night Football package, Netflix's expanding live sports schedule, and YouTube's NFL Sunday Ticket, giving them a shared incentive to present a united front, though any regulatory change would likely have an uneven impact because their live-sports bets differ in size and structure.

Impact on assets 3

Artificial Intelligence▲ · 2 stocks
Amazon.com Inc
AMZN
± MixedRegulationrelevance

Amazon is a founding member of SACA, a lobbying group formed to influence streaming/sports-broadcasting regulation in Washington.

Alphabet Inc Class C
GOOG
± MixedRegulationrelevance

YouTube (Alphabet) is a founding member of SACA, the new lobbying coalition aimed at shaping streaming and sports-broadcasting policy.

Communication Services▲ · 1 stocks
Netflix Inc
NFLX
± MixedRegulationrelevance

Netflix is a founding member of SACA, joining the lobbying push on streaming and sports-broadcasting regulation.

Off-coverage companies 1

YouTube, LLCPrivate± Mixed
Regulationrelevance

YouTube is a founding corporate member of SACA, the new lobbying group seeking a unified voice on streaming regulation.

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