NIQ completed its acquisition of Flywheel's eCommerce Data & Insights business in China and Southeast Asia on July 1. The acquired entity operates under the YiMian brand and specializes in digital shelf, social commerce, and e-commerce solutions. This deal integrates regional expertise into NIQ's broader framework to provide a more comprehensive, omnichannel view of consumer behavior. It strengthens NIQ's data foundation by incorporating digital commerce signals for advanced analytics and AI-driven insights, combining global retail measurement with Flywheel's regional data to help clients optimize pricing, product assortment, and content quality across online and offline marketplaces. The acquisition introduces enhanced digital shelf capabilities to the Chinese market and supports a client base of over 100 global and regional brands.
NIQ Global Intelligence plcNIQ completed the acquisition of Flywheel's business, expanding its data and analytics capabilities.