NIQ has expanded its Product Insights (NPI) across Western Europe, adding Austria, Belgium, Italy, Netherlands, Portugal, Spain, and Switzerland to its existing coverage in France, Germany, Ireland, and the United Kingdom. The expansion strengthens NIQ's Product Intelligence portfolio, which connects product attributes such as ingredients, claims, and certifications with market performance data to help brands and retailers understand shopper choice. NIQ analysis shows that 41% of Western European consumers are willing to pay more for products with elevated ingredients or formulations, and 39% for ingredient and supply chain transparency. In Germany, shampoo products with a "Gentle Formula" benefit grew 48% versus less than 1% for the total category, while in UK skin cleansing, products with a hyaluronic acid claim grew 61% and averaged £15.87 per kilogram, more than three times the category average of £5.04. Emilie Darolles, President of Western Europe, said the move is part of NIQ's broader investment in AI-driven commerce and its Full View strategy.
NIQ Global Intelligence plcExpands product insights across Western Europe, strengthening portfolio and addressing consumer demand for transparency.
Compal Electronics Inc
