NielsenIQ has launched Amazon third-party marketplace measurement for all Health & Beauty Care categories, integrating Amazon 3P data into its existing retail measurement alongside Amazon first-party data. In the United States, third-party sellers on Amazon generated approximately $56 billion in Health and Beauty sales, representing 24% of tracked omnichannel category sales, and account for nearly 68% of total Amazon Health and Beauty Care sales, according to NIQ data for the 52-week period ending August 8, 2026. The offering is now live on the NIQ Discover platform and marks another milestone in NIQ's broader Full View strategy, following the earlier announcement of Amazon third-party measurement as a foundational component of the forthcoming NIQ Beauty Channel. Jacqueline Flam, Managing Director, Beauty and Health at NIQ, said the third-party marketplace is where many of today's fastest-growing Health and Beauty brands gain traction yet has remained one of the industry's largest measurement blind spots. NIQ said the data lets brands identify emerging competitors and demand shifts sooner and make more informed decisions on innovation, pricing, and growth.
NIQ Global Intelligence plcNIQ launches Amazon third-party marketplace measurement for Health & Beauty, expanding its NIQ Discover platform and Full View strategy.
Amazon.com IncNIQ's new measurement integrates Amazon 3P data, highlighting the large and growing third-party Health & Beauty sales channel on Amazon's marketplace.
