Ms. Supin Mechuchep, Chief Executive Officer of Primo Service Solutions Public Company Limited, or PRI, announced the PRIMO Transformation strategy to elevate the organization into Thailand’s Leading Property & Living Services Ecosystem and a Premium Living Partner that customers trust, focusing on creating value for properties at every stage of their lifecycle. Under this strategy, the company drives growth through three main approaches: Premium Service Transformation to raise service standards with professional personnel and technology, New Geography & Customer Expansion to broaden the customer base and enter new strategic areas, and High Value & Recurring Revenue to extend high-value-added businesses and develop recurring income. Currently, PRI operates through three main groups covering 14 subsidiaries: Pre-Living Services, Living Services, and Living & Earning Services. The plan is to upgrade services from standard to premium levels, expand the customer base to property developers, hotels, office buildings, and commercial projects, and prepare to extend into new high-potential services such as Wellness Services and Premium Concierge Services to strengthen the ecosystem and create new high-value revenue streams.
Primo Service Solutions PCLPRI announced a transformation strategy to become a leading property and living services ecosystem, leveraging technology and premium services.