Shopify will ban all vapes from its platform as soon as this week following pressure from a bipartisan coalition of 25 U.S. state attorneys general. The expected ban, first reported by Reuters, marks the most significant win yet for state law enforcement officials targeting the infrastructure of the illegal vape market, which British American Tobacco estimates is worth some $9 billion. A Shopify spokesperson said the company has always prohibited illegal activity and adjusts its enforcement approach when legal changes call for it, adding that internal decisions consider global legal frameworks and are not based on feedback from any one group. The move could disrupt e-commerce sales and have a chilling effect on sellers, according to sources cited by Reuters.
Shopify IncShopify to ban all vapes from its platform following pressure from state attorneys general
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