Sweetgreen announced the opening of its newest sweetlane location in McLean, Virginia, on August 20, bringing its order-ahead drive-up format to the East Coast for the first time. The sweetlane is a drive-through pickup lane for customers who place orders in the Sweetgreen app or on its website, with no speaker or menu ordering at the lane. The format is designed for suburban, car-oriented locations and customers seeking faster pickup without sacrificing the chain's made-to-order positioning. Shares of Sweetgreen are down more than 13% year-to-date.
Sweetgreen IncOpens first East Coast sweetlane, expanding order-ahead drive-up format to new region, potentially boosting customer convenience and sales.
