TACC has launched the Eight Plus brand of 100% natural alkaline mineral water through a joint venture model establishing TACC Plus, with Ms. Tritip Sivakriskul, Co-Chief Executive Officer of T.A.C. Consumer Public Company Limited, or TACC, setting a revenue target for the brand of 1 billion baht within 5 years, or during 2026-2030. The launch begins in the fourth quarter, with revenue expected to be recognized from next year onward. The company aims to raise the B2C market share to 30% within 3-5 years from below 5% currently, while reducing the B2B share to 70%. It also targets breaking even within no more than 5 years and expects a return on investment of 15%. Thailand's drinking water market is valued at more than 60 billion baht, growing at an average of 1.9%, of which mineral water and premium drinking water account for about 3.1 billion baht, while the alkaline water market is a niche segment making up roughly 2-3% of the premium group. The company has set a marketing and sales promotion budget at 28% of sales and plans to export to Oceania, particularly Australia. As for the flood situation, TACC confirmed that logistics are unaffected, as it has stocked 7-14 days of inventory in advance at distribution centers.
T.A.C. Consumer Public Company LimitedTACC launches Eight Plus alkaline mineral water via JV, targeting 1 billion baht in sales and raising B2C share to 30%.
