Texas Roadhouse Quietly Pilots First-Party Delivery at Select Locations

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Texas Roadhouse is quietly testing first-party delivery at a few locations, according to Deutsche Bank, marking a potential shift for a chain that has long resisted the delivery trend. The pilot uses white-label fulfillment via DoorDash, with menu prices consistent with in-restaurant and a $5.50 delivery fee plus tip passed through to the provider to remain margin neutral. Analyst Lauren Silberman noted the test spans suburban, urban, and tourist locations, but does not expect a nationwide expansion near-term given strong organic to-go growth. The move follows a similar path to Olive Garden, which launched first-party delivery via Uber Direct and saw about half of its delivery mix prove incremental. Texas Roadhouse reported average weekly sales of $174,151 in Q1 2026, with to-go sales of $25,374, and has posted 61 consecutive quarters of same-store sales growth outside of 2020.

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Consumer Discretionary▲ · 3 stocks
Texas Roadhouse Inc
TXRH
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Texas Roadhouse is piloting first-party delivery, a potential shift in strategy, but the test is small and near-term expansion is not expected.

Financials▲ · 1 stocks
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