Travel + Leisure Co. Launches Trail Partners Network, Names Under Canvas First Partner

Business Wire··USCA·Read original
2▲1 ▼0Impact / 5
Summary · why it matters

Travel + Leisure Co. announced the introduction of Trail Partners, a new network of outdoor hospitality partners that lets Eddie Bauer Adventure Club owners use their club credits to book stays and excursion add-ons. Under Canvas is the first Trail Partner named, giving owners access to all 18 Under Canvas properties across North America. Owners can book Trail Partner stays through the club's dedicated travel agency, which helps them explore participating destinations, check availability and apply credits toward eligible stays. The Eddie Bauer Adventure Club, operated by Travel + Leisure Co. under a license from Authentic Brands Group, opened its first Basecamp location in Moab, Utah earlier this year. Beyond Basecamps and Trail Partner stays, owners receive 50% off regularly priced Eddie Bauer apparel and gear online, automatic Guide-Tier status in the Eddie Bauer Adventure Rewards Program, and one complimentary annual excursion for two people.

Impact on assets 1

Consumer Discretionary▲ · 1 stocks
Travel + Leisure Co
TNL
▲ PositiveDemandrelevance

Travel + Leisure launches Trail Partners network, expanding its Eddie Bauer Adventure Club offering with bookable outdoor stays, a product/end-demand development.

Off-coverage companies 3

Under CanvasPrivate▲ Positive
Demandrelevance

Under Canvas named first Trail Partner, giving its 18 North American properties access to Adventure Club bookings.

Eddie BauerPrivate▲ Positive
Demandrelevance

Eddie Bauer Adventure Club owners gain new booking perks and discounts, supporting the licensed Eddie Bauer-branded club's appeal.

Authentic Brands GroupPrivate± Mixed
relevance

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