Wendy's reported a 7.8% decline in U.S. same-restaurant sales for the first quarter of 2026, driven by weaker traffic, adverse weather, and operating-hour adjustments. U.S. digital sales grew 8.4% year over year, reaching 22.7% of domestic sales, supported by an AI-powered recommendation engine in its mobile app and additional payment options. The company is advancing its Project Fresh turnaround strategy with upgraded hamburgers, revamped spicy chicken sandwiches, and expanded value offerings through Biggie Deals. Management maintained its full-year outlook, expecting gradual sales improvement as digital initiatives, menu innovation, and operational enhancements gain traction. Wendy's faces stiff competition from McDonald's and Burger King, which continue to invest heavily in loyalty programs, mobile ordering, and AI-driven personalization.
The Wendy’s CoU.S. same-store sales fell 7.8% due to weaker traffic, indicating lower end-customer demand.
McDonald’s Corporation
Restaurant Brands International Inc