ZIGA pushes innovation into B2C, expects 2028 net profit to beat target

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ZIGA signals continued growth in the second half of 2026 after accelerating its push into the B2C market and increasing the share of high-margin innovative products. CEO Supakit Ngamjitcharoen revealed that the company expects the second-half trend to be better than the first half, supported by brand building in the wholesale segment, expansion into the direct consumer market, data center investments, and government mega-projects. The company is also moving ahead with the launch of a new product, shrimp shaft steel, under the ZUPER ZIGA brand, as the sole domestic producer targeting shrimp farms nationwide. This aims to lift the gross profit margin, which stood at around 20 to 30 percent in the first quarter of 2026, with further improvement expected in the second and third quarters. In the digital asset business, the company has zero Bitcoin mining costs thanks to solar cell systems and fully paid-off mining rigs. It currently holds about 14 to 15 Bitcoin, representing an investment of less than 3 percent of cash flow, or approximately 40 million baht, with a long-term investment plan as a cash management tool. Under the Jump+ plan, the company had set a 2028 net profit target of 30 million baht, but now expects to exceed that original target, driven by factors including the business model shift to B2C, the addition of high-margin innovative products, support from data centers, and financial discipline.

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