Zillow Group and Realtor.com jointly launched a new pre-market listing feature called Preview for U.S. home sellers, allowing properties to appear on both sites before going live on Multiple Listing Services. The companies describe the launch as the largest coordinated pre-market syndication effort in U.S. residential real estate. Preview places listings in front of buyers earlier, clearly labeled and pushed up in search results and alerts, while agents gain free connections and wider exposure across two high-traffic sites. The rollout arrives with more than 400 partners already enrolled, and investors are watching how quickly brokerage participation and listing volume scale from that base. Simply Wall St notes that future disclosures on how many closed transactions come from Preview connections would give a clearer read on revenue potential.
Zillow Group Inc Class CZillow co-launches Preview pre-market listing feature, giving its site earlier listings and more agent/buyer engagement.
Realtor.com jointly launches Preview, gaining pre-market listings and wider agent/buyer exposure across two high-traffic sites.
