HTC Corp

Meta has taken the lead in the race to build AI-enabled smart glasses, with EssilorLuxottica saying it sold 7 million pairs of AI-enabled glasses in 2025 and Meta growing its smart glasses sales threefold last year. The company recently showed Fortune its growing family of smart glasses at a private demo room at its Menlo Park, California headquarters, including the flagship Ray-Ban Wayfarer camera-enabled glasses with an updated nine-hour battery life, Ray-Bans with a lens display and a neural wristband, new audio-only smart glasses without a built-in camera, new styles including Aviator frames, and prototypes like the Orion augmented reality glasses. Meta on Wednesday also announced a new pair of virtual reality glasses that it says weigh only 100 grams and will ship in the spring for $1,299. Meta's Ray-Ban Display glasses start at $799, its third-generation flagship camera-enabled Ray-Bans cost $449, and the new audio-only glasses start at $349 in the Ray-Ban Clubmaster and Burbank styles. Meta is already facing multiple proposed class-action lawsuits related to its smart glasses, including one alleging it sent some footage captured by the glasses, including highly personal material, to third-party human reviewers for annotation and AI development, allegations Meta disputes. Competitors are trying to win by making privacy central to their designs, with AI startup Even Realities focusing on text-only displays and Taiwan-based HTC Corp.'s Vive Eagle glasses turning off recording if anyone says, Stop recording.