Apple CEO Tim Cook Sees Memory Prices Surging Like a Hundred-Year Flood

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Summary · why it matters

Departing Apple CEO Tim Cook said memory pricing is like a "hundred-year flood" and that the company will pay significantly more for memory in the September-ending quarter than in the June-ended quarter, with prices expected to keep rising after September. The surge is driven by a supply-demand imbalance tied to the AI infrastructure build-out, as the three major DRAM makers outside China—Micron Technology, SK Hynix, and Samsung Electronics—direct most resources to high bandwidth memory used in AI chips. Ordinary DRAM prices are rising even faster due to limited new supply, and NAND flash memory prices have also surged, benefiting pure-play Sandisk. Micron and Sandisk have seen the biggest profit boosts in the short term, while SK Hynix holds nearly 60% of the HBM market and recently signed a $500 billion multi-year supply deal with Nvidia. Apple has sought to source DRAM from Chinese companies to ease prices, but U.S. lawmakers have asked the Commerce Department to deny the request.

Impact on assets 7

Semiconductors▲ · 4 stocks
Micron Technology Inc
MU
▲ PositiveSupplyrelevance

Memory price surge driven by AI infrastructure build-out benefits Micron as major DRAM maker.

SK Hynix Inc
000660
▲ PositiveSupplyrelevance

SK Hynix holds nearly 60% of HBM market and signed $500 billion deal with Nvidia.

Sandisk Corp
SNDK
▲ PositiveSupplyrelevance

NAND flash prices surged, benefiting pure-play Sandisk.

Artificial Intelligence± Mixed · 3 stocks
Apple Inc.
AAPL
▼ NegativeSupplyrelevance

Memory prices surging, Apple will pay significantly more for memory in September quarter.

Theme Impact 3

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