Magnite Fair Value Raised to US$29.67 on Google AdTech Remedy Optimism

Simply Wall St··US·Read original
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Magnite's fair value estimate has been lifted to US$29.67 from US$27.67, a roughly 7% increase, as analysts rework price targets around the Google AdTech ruling and the company's role among independent supply side platforms. The revised model assumes revenue growth of 7.66%, down slightly from 7.72%, a profit margin of 14.74% versus 14.53% previously, and a future P/E multiple of 40.94x compared with 38.44x, while the discount rate stays at 9.67%. Several firms, including BofA, StoneX, Craig Hallum, B. Riley, BTIG, Benchmark, Evercore ISI, Wells Fargo and Scotiabank, have raised their Magnite price targets through August and September 2026. Craig Hallum and B. Riley tie their higher targets to the Google AdTech ruling and remedies, viewing the outcome as supportive for independent supply side platforms, while StoneX highlights the court decision requiring Google tools to interoperate with rivals through Prebid. B. Riley cautions that any financial impact from the remedies could be gradual because of appeals and phased implementation.

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Magnite Inc
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Analysts raised Magnite's fair value and price targets (BofA, Craig Hallum, B. Riley, etc.) on optimism around the Google AdTech ruling and remedies.

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