MAGURO GROUP opens first Age.3 branch in Thailand at Central Park

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Summary · why it matters

MAGURO GROUP Public Company Limited, or MAGURO GROUP, has officially opened its first Age.3 branch in Thailand on 1 October 2026 at Central Park, G floor. Age.3 is a specialty fried sandwich shop from the Ginza district of Tokyo, Japan. This marks an important step building on the brand licence secured in the middle of last year. Mr. Jakkrit Saisomboon, Chief Executive Officer, said this first branch opening is a concrete starting point for the company's push into the dessert and snack market, bringing the Fried Sandwich experience that once created long queues in Ginza and adapting it to the behaviour and purchasing power of Thai consumers, with accessible prices and Guilt-Free menus using No Sugar Added whipped cream that uses Lakanto, a natural sweetener, to replace sugar 100%. The image of Age.3 in Japan is queues of customers waiting for hours, and it once reached sales of as many as 3,000 pieces per day. For the Thai branch, more than 30 menu items are prepared, covering all times of day, from Whipped Cream at 89 baht, Egg Salad at 115 baht, Potato Salad at 115 baht, Honey Cheesecake Cream at 119 baht, to Blueberry at 135 baht, with many items priced lower than buying them in Japan. There is also a Bangkok Exclusive menu item, Pad Kra Pao, which mixes chicken and pork hamburger, onsen egg, lettuce, basil sauce, and red chilli. This opening of Age.3 is considered an important step for MAGURO GROUP in expanding its business portfolio from restaurants into the Snack & Dessert market and the Accessible Premium segment, with a compact store model focused on takeaway and eating during the day.

Impact on assets 1

Consumer Discretionary▲ · 1 stocks

Off-coverage companies 2

Age.3Private▲ Positive
Demandrelevance

Age.3's first Thai branch opened at Central Park, extending the brand's reach and customer base beyond Japan.

LakantoPrivate± Mixed
relevance

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