Maguro Group Public Company Limited, or MAGURO, has announced the launch of a new brand, “Lhai”, a contemporary Isaan and Thai restaurant. The first branch is scheduled to open on 1 September 2026 at Nirvana Porch, Krungthep Kreetha. Chief Executive Officer Jakkrit Saisomboon revealed that this launch is the result of nearly two years of development, aimed at expanding the business from a leader in Japanese and Korean restaurants to a full-service restaurant group. The “Lhai” brand offers authentic, bold Isaan dishes, such as som tum starting at 89 baht, single-dish meals starting at 109 baht, and pork jaew horn starting at 359 baht, using premium ingredients and special techniques like a closed-system charcoal grill from Germany and hours-long meat marination.
MAGURO GROUP PUBLIC COMPANY LIMITEDLaunch of new restaurant brand Lhai expands offerings and targets new customer segments.
