MAGURO Group Public Company Limited, or MAGURO, has launched Age.3, a fried sandwich brand from the Ginza district of Japan, with its first branch in Thailand at Central Park, G floor, starting from 1 October 2026. Chief Executive Officer Jakkrit Saisomboon said this marks a concrete starting point for the company's push into the dessert and snack market. Age.3 once reached peak sales of 3,000 pieces per day in Japan, using a special Shokupan bread frying technique with controlled temperature and timing to achieve a thin, crispy texture throughout each piece without being oily, combined with fillings of ice-cold whipped cream that uses Lakanto, a natural sweetener, to replace sugar entirely. The Thai branch will offer more than 30 menu items covering breakfast, main meals, snacks and desserts, such as Whipped Cream at 89 baht, Egg Salad at 115 baht, Potato Salad at 115 baht, Honey Cheesecake Cream at 119 baht and Blueberry at 135 baht, with many items priced lower than in Japan. It also features a Bangkok Exclusive item, Pad Kra Pao, combining a chicken-and-pork hamburger steak, onsen egg, lettuce, basil sauce and red chili. The opening of this branch is an important step for MAGURO GROUP in expanding its portfolio from restaurants into the Snack & Dessert market and the Accessible Premium segment, with a compact store model focused on takeaway and daytime dining.
MAGURO GROUP PUBLIC COMPANY LIMITEDMAGURO launches Age.3 fried sandwich brand in Thailand, expanding its portfolio into the Snack & Dessert market with a new store and menu.
Age.3, the Japanese fried sandwich brand, opens its first Thailand branch via MAGURO, extending its product reach to Thai customers.
