MAGURO opens first AGE.3 store in Thailand, entering the dessert market

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Maguro Group Public Company Limited, or MAGURO, has announced the opening of its first AGE.3 store in Thailand at Central Park, G floor, starting from 1 October 2026. Chief Executive Officer Jakkrit Saisomboon said this marks an expansion of the business portfolio into the dessert and snack market. AGE.3 is a Japanese snack brand known for its Fried Sandwich menu, which once reached sales of as many as 3,000 pieces per day. The Thai branch offers more than 30 menu items covering snacks, desserts, ice cream, and beverages, along with a No Sugar Added whipped cream recipe that uses Lakanto, a natural sweetener, instead of sugar. The company has also developed a Bangkok Exclusive menu such as a Fried Sandwich filled with Pad Kra Pao. Many items in Thailand are priced lower than in Japan, such as Egg Salad and Potato Salad at 115 baht, Honey Cheesecake Cream at 119 baht, and Blueberry at 135 baht. The opening of AGE.3 is part of MAGURO GROUP's strategy to expand from restaurants into the Snack & Dessert market and Accessible Premium, using a compact store model focused on Grab & Go and daytime eating.

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Age.3Private▲ Positive
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AGE.3 brand enters Thailand via a new store with 30+ menu items, expanding its customer base.