MAGURO opens Thailand's first AGE.3, building a dessert brand for the Accessible Premium market

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MAGURO Group Public Company Limited, or MAGURO, officially launched the first Thailand branch of its Japanese dessert brand AGE.3 on 1 October 2026 at Central Park, G floor. Chief Executive Officer Jakkrit Saisomboon said this marks a concrete starting point for the company's push into the dessert and snack market, an important step in expanding its business portfolio from restaurants into the Snack & Dessert segment and the Accessible Premium group, which offers more frequent consumption occasions and reaches a broader customer base. The branch offers more than 30 menu items spanning savoury, sweet, ice cream and drinks, including Whipped Cream at 89 baht, Egg Salad at 115 baht, Potato Salad at 115 baht, Honey Cheesecake Cream at 119 baht and Blueberry at 135 baht, with many items priced lower than buying them in Japan. There is also a Bangkok Exclusive item, Pad Kra Pao, combining a chicken-and-pork hamburger patty, onsen egg, lettuce, holy basil sauce and red chilli. AGE.3's highlight is its technique of frying Shokupan bread with a special recipe that precisely controls temperature and time, paired with a deeply chilled whipped cream filling that uses Lakanto, a natural sweetener, to replace sugar entirely in a No Sugar Added formula that answers the Healthy Lifestyle trend. The brand has previously reached peak sales of 3,000 pieces per day from long queues, and is recognised as a pioneer of the Redefining the Fried Sandwich concept.

Impact on assets 1

Consumer Discretionary▲ · 1 stocks
MAGURO GROUP PUBLIC COMPANY LIMITED
MAGURO
▲ PositiveDemandrelevance

MAGURO launched its first Thailand AGE.3 dessert branch, expanding its portfolio into the Snack & Dessert segment with 30+ menu items to reach a broader customer base.

Off-coverage companies 1

Age.3Private▲ Positive
Demandrelevance

AGE.3 opened its first Thailand branch at Central Park, extending the brand's reach and offering its fried Shokupan sandwiches to Thai customers.

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