MAGURO, a company operating premium-to-mass Japanese and Korean restaurants, announced the launch of its 14th brand, 'Laii', a Thai-Isan restaurant, marking its first foray into the Thai food market, having previously focused mainly on Japanese cuisine. The Laii restaurant uses wagyu beef from Thailand, Japan, and Australia, 'Saeng Raek' sticky rice, and special cooking techniques such as using Kopa charcoal grills from Germany. Menu items start at 79 baht, while single-dish meals are priced at 139 baht. The company plans to open 17 new branches in 2026, with 8 openings in the third quarter and 4 in the fourth quarter. Analysts from Dao Securities and Globlex Securities have a positive outlook on MAGURO, expecting record-high profits in 2026-2027, and recommend a 'Buy' with a target price of up to 28 baht.
MAGURO GROUP PUBLIC COMPANY LIMITEDLaunch of new Thai-Isan brand 'Laii' expands into new market, with plans for 17 new branches in 2026 and positive analyst outlook.
