酒税改正でビール値下げ、小売・飲食店の顧客獲得競争が激化

Pan Pacific's MEGA Don Quijote set up price-cut displays and tasting corners and raised inventory above normal to capture beer demand.

Aeon is holding an Oktoberfest beer fair at ~2,450 stores, a concrete sales event to capture post-tax-cut beer demand.