酒税改正でビール各社が販促強化、小売りはPB値下げ

Sapporo focuses on Black Label and rolls out its largest-ever marketing campaign to capture expected beer demand growth.

Asahi renews Asahi Super Dry and hands out about 60,000 free beer cans nationwide to boost demand ahead of the tax change.

Suntory converts third-category Kinmugi into beer and launches a new commercial to capture expanding beer demand.

Aeon cuts its private-brand Premium Draft Beer price by 11 yen to 162 yen from October 1, a price change on its own product.

Kirin renews Ichiban Shibori Draft Beer and steps up promotions as beer demand is expected to expand after the October 1 tax unification.